Perspicuity Insights

2026 content calendar: your secret weapon and how to use it (free PDF)

Written by Imogen White | Dec 19, 2025 1:55:18 PM

For a lot of departments such as comms, HR, content managers and intranet managers, planning content can feel like a last-minute scramble every other week. One day you’re staring at a blank content plan, and the next you’ve missed an important awareness day or a major industry event because it wasn’t on your radar.

When you’re juggling social posts, internal updates, campaigns, leadership comms and employer brand content, having a single source of truth for the year ahead is a game-changer.

Below, we’ll walk you through what’s included in our content calendar and how to use it effectively.

What’s inside the 2026 content calendar

Perspicuity’s content calendar includes relevant observed dates and awareness days that you can use for your internal comms, social media and PR strategies alongside major sporting, tech and industry events so that you can plan around wider conversations and peaks in attention.

Each month also covers suggested themes shaped by seasonality and workplace trends, plus practical guidance on what types of content tend to perform best at different points in the year.

How to use the content calendar without it becoming another forgotten file

  1. Start with high-level planning. Use the calendar at the start of the year or at the start of each quarter to map out major campaigns and identify key or busy periods for your organisation.
  2. Adapt it to your channels. The calendar is intentionally flexible, allowing you to to plan external social media content, internal comms, PR angles and HR initiatives.
  3. Mix planned and reactive content. Remember that not everything needs to be locked in! Use the calendar as a guide, leaving space for breaking news, leadership updates, cultural moments and unexpected opportunities.
  4. Repurpose, repurpose, repurpose. A single awareness day or monthly theme can fuel content spanning several different channels. Repurpose your content accordingly.

Plan smarter content in 2026

You don’t need more content, you need more intentional content that’s been planned with enough breathing room to execute it well. Our 2026 content calendar will give you a clear view of the year ahead, plus the insight to do it effectively.

Download the 2026 content calendar using the form below and start planning content that works for your audience all year long.

Get your 2026 content calendar 👇