Ryan Guest

Ryan Guest

Customer Success Manager

Company culture is the backbone of any successful organisation. It is the total of an organisation's values, beliefs, practices, and attitudes. Strong and positive company culture can help attract and retain top talent, improve employee engagement and productivity, and drive business success. But how do you create a successful company culture? In this guide, we will explore the essential elements of successful company culture and provide practical tips on how to build a positive and engaging workplace.

1. Define your values

The first step in creating a successful company culture is to define your values. Your values should reflect what your organisation stands for and guide your decisions and actions. They should be meaningful, relevant, and easy to understand. When your values are clear and communicated effectively, they help create a shared sense of purpose and direction. It is important to involve your employees in the process of defining your values, as they will be the ones who live and breathe them every day.


2. Lead by example

Leadership is key to shaping and reinforcing company culture. Leaders set the tone for the organisation and influence the behaviour of their employees. Leaders who model the values they espouse and create a positive work environment can inspire and motivate their employees. It is important to ensure that all leaders in the organisation are aligned with the company's values and are committed to creating a positive culture.

3. Foster open communication

Effective communication is essential for a successful company culture. When employees feel that they can communicate openly and honestly with their managers and colleagues, they are more likely to feel valued and engaged. Leaders should encourage open communication by creating channels for feedback, listening actively, and responding to concerns in a timely and transparent manner.


4. Invest in employee development

Employees who feel that their organisation is invested in their professional development are more likely to be engaged and committed. Organisations should provide opportunities for employees to learn and grow, whether through training programs, mentorship, or career development plans. Leaders should also provide regular feedback and recognition to help employees grow and develop.

5. Encourage work-life balance

Employee burnout and stress can hurt company culture. Organisations should encourage work-life balance by offering flexible work arrangements, time off, and wellness programs. Leaders should also model healthy work habits and encourage their employees to take care of themselves both physically and mentally.


6. Celebrate successes

Celebrating successes is an essential part of creating a positive and engaging company culture. Whether it is a big win or a small achievement, recognising and celebrating success helps build morale and reinforces the values and goals of the organisation. Leaders should regularly acknowledge and celebrate the accomplishments of their employees and teams.

7. Embrace diversity and inclusion

Diversity and inclusion are essential for a successful company culture. Embracing diversity means recognising and valuing the differences in people, whether it is race, ethnicity, gender, age, or background. Inclusion means creating a work environment where everyone feels valued, respected, and included. Organisations should actively promote diversity and inclusion by creating a culture of belonging and providing equal opportunities for all employees.


8. Align your policies and practices with your values

Finally, it is important to ensure that your policies and practices align with your company's values. For example, if one of your values is work-life balance, you should offer flexible work arrangements and encourage employees to take time off. If one of your values is transparency, you should ensure that your communication and decision-making processes are open and transparent. When your policies and practices reflect your values, you reinforce your company culture and create a more engaged and committed workforce.

In conclusion, creating a successful company culture requires a deliberate and sustained effort. It requires leaders to define their values, lead by example, foster open communication, invest in employee development, encourage work-life balance, celebrate successes, embrace diversity and inclusion


Originally published May 25 2023, Updated May 25, 2023

Microsoft 365 Licensing - Demystified

Download our free factsheet to understand the difference between Microsoft 365 and Office 365, and the services you receive with the F1, E1, E3, E5 suites respectively.”
Download our Factsheet

Grow your business by growing your People

As organisations seek to future-proof themselves, the need to prioritise the learning and development of employees becomes ever more apparent. Discover the importance of how you can invest in your colleagues through training below!

Read more